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CRM and Data Strategy
CRM and Data Strategy
CRM and Data Strategy

Working with customer data since before it was "Big"

Over the last 30+ years we have worked with hundreds of clients on thousands of marketing campaigns, across digital, direct, ecommerce and offline channels.  Our experience spans most major data and analytics platforms including Tableau, Power Query, PowerBI, Adobe Campaign, Google Analytics, Adobe Marketing Cloud, and of course, Excel.


We are proud members of the Direct Marketing Association and are currently serving on the DMA Scotland Council.

Recent experience:

  • Customer Engagement : Designing, implementing, managing and optimising a suite of automated engagement, welcome and nurture programmes for customers of a global automotive brand.

  • Data Protection: Reviewing all customer touchpoints for an entertainment brand to ensure GDPR compliance.

  • Data Strategy: Strategy, campaign planning and analytical consultancy for a major automotive brand.

  • Data Analysis: Auditing the customer data for a travel company and providing new insights into booking behaviours.

  • Marketing Automation : Implementing a brand new email marketing platform solution at a major publisher.

  • Web Analytics: combining insights across Adobe Analytics and Google Analytics for a major retailer.

  • Business Intelligence: creation of a suite of reports for senior management at a world-famous car brand.

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